Resume

Professional Summary

I have over 10 years of experience delivering marketing campaigns, content, and collateral. I am results-oriented and collaborative, bringing expertise in affiliate management, copywriting, communications, and records management, particularly digital asset management. I am detail-oriented, organized, and a team leader.

I am fiercely loyal and committed to growing within my role. I’ve spent the last two years leveling up through various marketing accountabilities at Dalstrong, where I started as Copywriter and rose to Marketing Operations Manager as I honed my skills in the direct-to-consumer retail world.

Before that, I spent 7.5 years working for the Provincial Government. I advanced my skills and my career through contract work for different Ministries.

My marketing career began in 2012 at the University of Victoria, where I created tutorial videos for the UVic Libraries and Writing Centre. I made online learning materials and a webpage to host them.

Marketing Operations Manager
Dalstrong
April 2023 – Feb 2024

After starting as the Copywriter for Dalstrong, I was quickly given additional accountabilities in multiple areas. The team recognized that my organization and communication skills were an asset and moved me into the role of Marketing Operations Manager.

  • Content Coordination and Asset Management: Received, named, and filed all digital assets according to naming and filing conventions I designed to adhere to product ID, content type, and creator name for easy searchability.
  • Internal Communication: Coordinated with editors, merchandising, ads, and graphic design teams for content needs and delivery. Ensured timely distribution of content to relevant teams, optimizing workflow efficiency.
  • Partnership Management & Support: Nurtured relationships with paid influencers, affiliates, and other external partners. Drafted communications, content briefings, and reported on affiliate sales and commissions to analyze the effectiveness of partnerships.
  • Calendar Planning and Event Coordination: Developed and maintained a comprehensive content calendar (aligned with merch and ads calendars) for planned events, including social media campaigns, sales events (e.g., Black Friday), and other marketing initiatives.
  • Email and Web Support: Proofread email and SMS campaigns to verify copy, links, graphics, etc. Proofread web pages for spelling, grammar, and product specification accuracy.

Copywriter
Dalstrong
December 2021 – April 2023

Dalstrong is a scrappy underdog in the culinary industry, making knives for every individual and every occasion. Writing for this direct-to-consumer company was super entertaining, because they nerd out on Greek, Roman, and Norse mythology, and explore the engineering behind great works of architecture and automotive design. They study ancient bladesmith history and read futuristic sci-fi, play video games, hike through natural wonders, and pay homage to real life heroes and first responders. The copy is all about lifestyle, storytelling, and truly messy, melt-in-your-mouth meals. I learned to work all that into tight character limits with mandatory keywords, an exercise all creative writing classes should use.

  • Created email marketing campaigns and templates using Klaviyo. I haven’t created lists or segments, as they were already established when I came on board, but I have taken courses and watched training videos on those and other Klaviyo processes.
  • Created and scheduled SMS marketing campaigns using PostScript.
  • Reviewed Klaviyo and PostScript analytics and reporting, but have not created my own reports.
  • Edited and formatted blogs on Shopify to rank in the first page of Google results using Cognitive SEO and SEMrush.
  • Wrote copy for everything from product listings, to landing page copy, social media plans and posts, packaging copy and icons, PPC ad copy, and more.
  • Oversaw marketing campaigns with partners including NASCAR XFinity driver Jeffrey Earnhardt. I wrote schedules, web copy, social copy, video scripts, PPC, email, and SMS marketing copy.
  • Edited videos for YouTube, TikTok, and Instagram.
  • Organized digital assets from content creators, graphic designers, and influencers in our Google Drive with an assets map and a structure that was easy to follow.

Public Affairs Officer
Government Communications and Public Engagement, Ministry of Education
April 2021 – November 2021

This role was all about being on top of current events and being prepared to respond to media inquiries at a moment’s notice. Excellent time management and a proactive approach to identifying issues, developing key messages, and drafting media responses are vital skills. I started the day with reading through the local, national and international news stories related to my Ministry, as well as scanning social media for any news or issues. Writing news releases, media advisories, event plans, speaking notes, and issues notes were primary responsibilities.

  • Wrote news releases and media advisories about ministry projects and initiatives for public release.
  • Prepared communications materials for ministry events, including event plans, speaking notes, question and answer documents, news releases, media advisories, and social media content.
  • Compiled the relevant news of the day from a variety of print, online, television and radio media and summarized key stories for easy consumption and distributed it as a ministry-wide morning bulletin.
  • Prepared issues notes and information bulletins about key issues to help senior ministry staff, including the Minister, respond to media questions.
  • Prepared responses to media inquiries on a variety of topics related to the ministry.

Marketing Specialist
Ministry of Jobs, Economic Recovery and Innovation
March 2020 – April 2021

Big picture strategic thinking and market research were the key features of this role. I developed branding, conducted reports on target markets and sectors, and analyzed our tools, tactics and strategies to make sure we were reaching our audience effectively. I managed a detailed content calendar to ensure marketing and communications materials were updated regularly and covered a diverse range of sectors, regions and markets. I also had the pleasure of mentoring an Intern through the WorkAble program, designed to help individuals with diverse abilities find work in the BC Public Service.

  • Managed a detailed content calendar to ensure marketing and communications materials were updated regularly and covered a diverse range of sectors, regions and markets.
  • Initiated and completed a project to refine the team’s LAN organization including auditing and archiving content in accordance with records management protocols.
  • Updated sector, region and market materials including a key messages matrix, website content, brochures, presentation decks and more.
  • Provided training and support to new team members, including mentoring an intern through the WorkAble program.

Senior Information Officer
Ministry of Jobs, Economic Development and Competitiveness
July 2017 – August 2018 and November 2019 – February 2020

I got paid to write blogs and social media content! This role was all about content development – the actions, tactics and materials we needed to showcase British Columbia as a place to do business. I developed content and collateral for international trade shows and events as well as online and social media marketing campaigns. I worked with business developers, investment attraction specialists, translators, graphics designers and government executives including Ministers and members of the Office of the Premier to develop international trade mission materials. I worked two contracts to cover maternity leaves in this role and was then hired in the same branch for the Marketing Specialist role.

  • Created marketing strategies and content and determined marketing actions and tactics for international trade shows and events.
  • Researched and developed a report on Environmental, Social and Governance (ESG) investments as part of a larger marketing strategy for an International Engagement Framework.
  • Developed marketing content, planning documents and tactics for GLOBE 2020 trade show.
  • Managed project stakeholders and timelines for international trade shows and events.

Strategic Human Resources Planner
Ministry of Municipal Affairs and Housing
March 2019 – October 2019 

As Strategic Human Resources Planner, I built on my presentation skills by facilitating professional development workshops and online seminars. I developed a strategic plan for professional development programming by examining priorities in the sector and Work Environment Survey results, selecting content, and preparing a calendar of programs for the year. I also managed a project to document and clarify the hiring process for the Economy Sector.

  • Facilitated and co-facilitated professional development workshops and online seminars.
  • Managed a project to document and clarify the hiring process for the Economy Sector.
  • Analyzed data and evaluated communications and professional development services through data analytics reports and survey results.
  • Managed content for the Strategic HR intranet pages and created online registration schedules through Super SaaS.
  • Developed a strategic plan for professional development programming by examining priorities in the sector, areas for improvement identified in past Work Environment Survey results, selecting content, and preparing a calendar of programs for the year.
  • Wrote, edited and proofread correspondence and managed the Strategic Human Resources inbox which supported 1,200 staff.
  • Developed marketing content, strategies, actions and tactics to promote the new intranet and SHR courses. 
  • Managed a project to enhance public engagement with SHR offerings.

Internal Communications Coordinator
Ministry of Municipal Affairs and Housing
August 2018 – March 2019

As Internal Communications Coordinator, my primary project was to redesign the intranet site for the economy sector (four ministries). I audited the 4,000 pages of existing content and worked with a team to build new information architecture. I worked with subject matter experts to redesign the content and migrated everything from Adobe Dreamweaver to CMS Lite. I led initiatives to engage stakeholders and presented the project to the Executives at each of the four ministries, including demonstrating the new platform and answering technical, operational, and administrative questions.

  • Managed the project to refresh the intranet site for the Economy Sector (serving four ministries) using CMS Lite, including auditing existing content, building information architecture, and conducting user experience testing. Managed teams and stakeholders throughout the refresh project.
  • Led stakeholder and employee engagement initiatives and communications projects.
  • Developed a marketing campaign, with content including videos, emails, and online content to promote the new intranet.
  • Developed a strategic plan to improve the quality of corporate communications; identified issues and developed marketing and communications tactics and actions for change management.
  • Evaluated communications using data analytics, user surveys, and quality assurance testing of the refreshed intranet.
  • Wrote, edited and proofread content for the refreshed intranet project.
  • Presented to executives across the Economy Sector, including demonstrating the CMS Lite platform and answering technical, operational, and administrative questions.
  • Used the Adobe Creative Suite, including Illustrator, Photoshop and Dreamweaver to develop graphics and materials for online and print publication.

Branch Coordinator and Executive Assistant
Ministry of Technology, Innovation and Citizens’ Services
April 2016 – July 2017

Organization, planning, logistics and more. From managing the calendar and phone of a busy executive, to booking their travel, preparing their briefings and coordinating their engagement with government services branches across the province, this role was fast-paced and high-stakes. I responded to external and internal enquiries from citizens and handled a lot of sensitive and confidential materials in this role, which meant I had to be organized, prudent and diligent.

  • Developed and wrote a comprehensive orientation package for new staff outlining all required actions by both employee and supervisor in the first three months (Strategic planning).
  • Created a succession management document outlining my role and associated tasks, including reference materials, training guides, and branch-specific details (Strategic planning).
  • Coordinated communications; identified, researched, and responded to external and internal enquiries involving highly sensitive and confidential issues.
  • Created public engagement resources including videos and collateral for the Service BC Service Delivery Framework.

Programs and Administrative Officer
Government House Foundation
June 2014 – March 2016

Working at Government House requires a certain standard of conduct – here, my work reflected the status of the office of the Lieutenant Governor of British Columbia. I supported the charitable foundation affiliated with the House. As the only paid member of the Foundation, I did all the administration, communications, event planning, and more. From licking envelopes to leading teams of volunteers, I did it all. I managed teams of 6-10 volunteers at two fundraising galas, the inaugural Stewards of the Future youth conference, the 2015 Earth Day celebration and the 2016 Conference on the Crown, each of which had 150-350 participants. I supported fundraising and stakeholder engagement efforts by organizing, promoting and participating in marketing, communications and events. I also walked a lamb on my lunch breaks, which drew the attention of local media and got me an interview on CTV’s Sawatsky’s Sign-Off segment.

  • Planned, developed, implemented and evaluated public engagement and marketing materials including the annual report, priority program materials and social media content.
  • Managed teams of 6-10 volunteers at two fundraising galas, the inaugural Stewards of the Future youth conference, the 2015 Earth Day celebration and the 2016 Conference on the Crown, each of which had 150-350 participants. Managed teams of volunteers at various smaller events.
  • Managed projects including large corporate and fundraising events, including administrative, operational and logistical components using Microsoft Access.
  • Supported fundraising and stakeholder engagement efforts by organizing, promoting and participating in marketing, communications and events.
  • Wrote, edited and proofread and presented correspondence, documents and media including providing an interview for CTV’s Sawatsky’s Sign-Off segment.

Libraries E-Tutorial Developer and Writing Centre Coordinator
University of Victoria
May 2012 – Jun 2013

I had never made videos or graphics before, but before the interview I played around with trial versions of the software and made a few demo videos. I got the job, and by the end of it I had created a suite of over 60 tutorial videos to support the UVic Libraries and Writing Centre. I made online learning materials and a webpage to host them, and used my communications skills to translate complex ideas into simple, accessible videos, infographics, and other online, distance learning resources. I wrote the scripts, filmed scenes, and even acted in a few! I sourced images and video from creative commons sites, including calling up NASA to confirm that I could use footage from their database. My favourite part was doing the voiceovers and editing.

  • Managed a project to develop a suite of educational online content and market it accordingly.
  • Wrote, filmed, edited, and produced over 60 online learning videos.
  • Used Adobe Creative Suite to produce graphics for educational videos and written guides.
  • Developed distance learning resources based on data from our target demographic.
  • Managed online content using Cascade content management software.
  • Developed marketing strategies and tactics to promote the educational content I produced.
  • Managed teams of writing tutors, including scheduling hours, facilitating professional development and assisting the Writing Centre Manager with overseeing the team.

LANGUAGES

  • English: Native speaker
  • French: Fluent

EDUCATION

  • Master of Arts: French Language, Literature and Culture, University of Victoria, BC
  • Bachelor of Arts: French, University of Victoria, BC
  • Certificate: Applied Project Management, Camosun College, BC
  • Course: International Marketing, Forum for International Trade Training (FITT)

SKILLS

  • Marketing: Email Marketing with Klaviyo, SMS marketing with PostScript, SEO implementation with SEMRush, Cognitive SEO, Joinbrands, GoAffPro, Share-A-Sale
  • Copywriting: Product listings, webpage copy, social media plans and posts, packaging copy and icons, PPC ad copy, and more
  • Content Management Systems: Shopify, Kentico, CMS Lite, Adobe Dreamweaver, WordPress, Google Suite
  • Project Management: Slack, Clickup, Basecamp, OneNote
  • Videography: Capcut, Writing, Editing, Camtasia Studios