My Resume

EXPERIENCE

Copywriter

Dalstrong, December 2021 – Present

I’ve joined the incredibly passionate, dedicated, and driven team at Dalstrong. Dalstrong seeks out people who want to fully own their role – people who take the initiative, create the work they want to do, and above all, are accountable for their actions. That commitment to ownership permeates the company culture. They don’t have org charts, they have accountability charts outlining what each employee owns. At Dalstrong, you own your behaviour, you own your actions, and you own the outcomes. It’s an invigorating and thrilling workplace culture and I love the creative direction. In my role, I own brand messaging and bring storytelling to every level of the customer experience. I own aligning all communications and concepts with the brand strategy and business objectives, and I assist in developing creative briefs and obtaining buy-in from cross-development partners.

Regional Sales & Marketing Manager

CITIJAL Septic Systems Canada, September 2021

I’ve been given the opportunity to lead marketing and sales for CITIJAL as they emerge in the Canadian market after 30 years of success in Mexico. I built the Canadian website and am leading the social media strategy across Instagram, Twitter, Facebook and LinkedIn. I have developed marketing campaigns, email marketing strategies and lists of leads. I am currently studying inbound marketing and sales tactics.

Public Affairs Officer

BC Government Communications and Public Relations, April 2021 – November 2021

This role was all about being on top of current events and being prepared to respond to media inquiries at a moment’s notice. Excellent time management and a proactive approach to identifying issues, developing key messages, and drafting media responses were vital skills. I started the day with reading through the local, national and international news stories related to my Ministry, as well as scanning social media for any news or issues. Writing news releases, media advisories, event plans, speaking notes, and issues notes were primary responsibilities.

Senior Information Officer

Ministry of Jobs, Economic Development and Competitiveness, July 2017- Aug 2018 and Nov 2019-Feb 2020

I got paid to write blogs and social media content! This role was all about content development – the actions, tactics and materials we needed to showcase British Columbia as a place to do business. I developed content and collateral for international trade shows and events as well as online and social media marketing campaigns. I worked with business developers, investment attraction specialists, translators, graphics designers and government executives including Ministers and members of the Office of the Premier to develop international trade mission materials. I worked two contracts to cover maternity leaves in this role and was then hired in the same branch for the Marketing Specialist role.

Programs & Administrative Officer

BC Government House Foundation, June 2014-March 2016

Working at Government House requires a certain standard of conduct – here, my work reflected the status of the office of the Lieutenant Governor of British Columbia. I supported the charitable foundation affiliated with the House and led fundraising events, initiatives and campaigns. As the only paid member of the Foundation, I did all the administration, communications, event planning, and more. From licking envelopes to leading teams of volunteers, I did it all. I managed teams of 6-10 volunteers at two fundraising galas, the inaugural Stewards of the Future youth conference, the 2015 Earth Day celebration and the 2016 Conference on the Crown, each of which had 150-350 participants. I supported fundraising and stakeholder engagement efforts by organizing, promoting and participating in marketing, communications and events. I also walked a lamb on my lunchbreaks, which drew the attention of local media and got me an interview on CTV’s Sawatsky’s Sign-Off segment.

Marketing Specialist

Ministry of Jobs, Economic Recovery and Innovation, March 2020-April 2021

Big picture strategic thinking and market research were the key features of this role. I developed branding, conducted reports on target markets and sectors, and analyzed our tools, tactics and strategies to make sure were reaching our audience effectively. I managed a detailed content calendar to ensure marketing and communications materials were updated regularly and covered a diverse range of sectors, regions and markets. I also had the pleasure of mentoring an Intern through the WorkAble program, designed to help individuals with diverse abilities find work in the BC Public Service.

Strategic Human Resources Team

Ministry of Municipal Affairs and Housing, Aug 2018-Oct 2019

I had two contracts within this team – first as an Internal Communications Coordinator, where my primary project was to redesign the intranet site for the economy sector (four ministries). I audited the 4,000 pages of existing content and worked with a team to build new information architecture. I worked with subject matter experts to redesign the content and migrated everything from Adobe Dreamweaver to CMS Lite. I led initiatives to engage stakeholders and presented the project to the Executives at each of the four ministries, including demonstrating the new platform and answering technical, operational, and administrative questions. For my second role as Strategic Human Resources Planner, I built on my presentation skills by facilitating professional development workshops and online seminars. I developed a strategic plan for professional development programming by examining priorities in the sector and Work Environment Survey results, selecting content, and preparing a calendar of programs for the year. I also managed a project to document and clarify the hiring process for the Economy Sector.

Branch Coordinator & Executive Assistant

Ministry of Citizen’s Services, April 2016-July 2017

Organization, planning, logistics and more. From managing the calendar and phone of a busy executive, to booking their travel, preparing their briefings and coordinating their engagement with government services branches across the province, this role was fast-paced and high-stakes. I responded to external and internal enquiries from citizens and handled a lot of sensitive and confidential materials in this role, which meant I had to be organized, prudent and diligent.

Libraries E-Tutorial Developer & Writing Centre Coordinator

University of Victoria, May 2012 – June 2013

Okay this job was awesome. I had never made videos or graphics or anything like that, but before the interview I played around with trial versions of the software and made a few demo videos. I got the job, and by the end of it I had created a suite of over 60 tutorial videos to support the UVic Libraries and Writing Centre. I made online learning materials and a webpage to host them, and used my communications skills to translate complex ideas into simple, accessible videos, infographics, and other online, distance learning resources. I wrote the scripts, filmed scenes, and even acted in a few! I sourced images and video from creative commons sites, including calling up NASA to confirm that I could use footage from their database. My favourite part was doing the voiceovers and the editing.

Contact

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